We wanted to positively engage with the people of Shoreditch in an attempt to bridge the gap between interactive technology and the outside world. We took inspiration from various places, such as popular culture, the advancements in technology (posthumanism/singularity) and specifically Shoreditch itself.
We found that a common trait amongst "Londoners" is that we tend to not stop, smile or even look up, as we profusely look at the floor. So we wanted to create a system that interrogates this piece of common behaviour and entices user interaction to simply smile.
The installation uses facial recognition and computer vision to measure the user’s smile to then trigger an audio-visual experience. The triggered content is themed around the internet 2.0, using iconic GIFs, soundbites & memes as a base for the experience.
Problem: To create a window display to engage with the people of shoreditch
Solution: Running 10 screens connected together with a centralised facial recognition system. Using machine learning to then trigger videos from different sources on various screens with a sound system projecting positive sounds to gain attention from people passing by. Creating a unique, enjoyable and out the box piece that entices users to smile.
Conceptual Design, Graphic Design, Integrated Design, Animation, Prototyping, Fabrication, Art Direction & Storytelling